About OnCourt Advantage

OnCourt Advantage was started in an effort to make tennis known and accepted as the No.1 sport in the world. Spending years working in the tennis industry, it is clear that the way tennis is and has been delivered to the consumer is the number one reason why tennis is NOT reaching its full potential as the world’s most played, watched and enjoyed game.  

OnCourt Advantage aims to be the positive change that is desperately needed in the tennis world. We aim to have the greatest positive impact on tennis possible. 

Our goals are:

  1. To increase the number of people who watch tennis by reaching and promoting tennis through innovative and effective ways;
  2. To increase the enjoyment of viewers by motivating and educating them so that they want to watch the game far more often;
  3. To supply our reader’s with the necessary information needed to fully understand and appreciate tennis;
  4. To become more influential within the tennis industry in order to encourage tennis businesses and organising bodies to unify in the BEST interests of tennis;
  5. To deliver information that is thought provoking and challenging in order to extend our reader’s ideas and thoughts;
  6. To change the way the game is played;
  7. To change the way the game is taught and learned;
  8. To assist the tennis community to continue playing and enjoying the sport with their friends and families for life;
  9. To prevent the current widespread afflictions to the game i.e. people dropping out of the sport, underachievement, pain and injuries etc.;
  10. To empower the individual consumer to question the common norms and misconceptions about tennis; and
  11. To follow the WTA and ATP Tours by providing quality commentary, editorial and insight into the professional tours.

Strength lies in numbers so please sign up for a FREE subscription and become a Facebook fan of OnCourt Advantage so that together we can make THE difference!!!

OnCourt Advantage is written by degree educated Exercise and Sport Scientists with years of experience in the tennis industry. The reasons that we have such far reaching goals are because we are passionate about tennis and have acquired the necessary and unique knowledge to achieve these goals.

OnCourt Advantage has completed a number of in-depth scientific studies that have revealed why current tennis instruction and practices are so DAMAGING to the sport.

Everything you do On Court has repercussions for your body and the way you play the game. This includes dictating the results you can achieve in matches, whether you will achieve your goals and how many years you can play the game for. Our research includes muscle activity analyses, determination of various methods of force production and the resultant loading or stress on the body, for every single action and movement performed On Court.

OnCourt Advantage has identified the full spectrum of physical movements, thoughts and choices that are needed to be the most effective and efficient player. Exactly how these can be applied and learned has also been mastered. Parts of this information can be found all around the world, but only through OnCourt Advantage can the full body of knowledge be gained.

OnCourt Advantage has solved the puzzle that is successful tennis performance. We have identified what each crucial interrelated aspect of successful performance is, how each aspect works, when it occurs, what results will follow and why this is not understood in the tennis world. 

To compliment this scientific research we have also completed a world first study into winning tennis, strategy and tactics. This study involved a comprehensive evaluation of the male and female winners of every Grand Slam singles title over the past 20 years. Exactly how, when, where and why each point is won or lost has been identified in this study of the 20 female and 28 male Grand Slam champions over the past 2 decades.  

OnCourt Advantage seeks expressions of interest from you to;

For further information please email info@oncourtadvantage.com

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