The 2014 Australian Open men’s singles event provides a great opportunity for players to achieve three of the top handful of most coveted goals in men’s tennis: winning a Grand Slam title, earning more ranking points towards qualifying for the year-end ATP World Tour Finals in London and achieving a career-high ranking.
The four Grand Slam tournaments offer the highest number of ranking points possible out of all the tournaments throughout the year. Interestingly, the 2,000 points a Grand Slam champion earns for winning the title was well over half the total number of points that were needed to qualify for the 2013 ATP Finals i.e. 3,300 points to Richard Gasquet.
The men receive less ranking points than their female counterparts for reaching the same round of the same tournament for every singles round, except for first round losers, where the men receive double the points that a women receive. In addition, the eventual champions in both the men and women’s draws collect 2,000 points.
OnCourt Advantage details the men’s points and a comparison to the women’s points, which is the tally in brackets after the men’s points per round below.
This is how the ATP ranking points are awarded for the 2014 men’s singles draw:
The winner earns 2,000 points;
The runner-up earns 1,200 points (1,400);
The two semi finalists earn 720 points (900);
The four quarter finalists earn 360 points (500);
The 8 players who lose in the round of 16 earn 180 points (280);
The 16 players who lose in the 3rd round earn 90 points (160);
The 32 players who lose in the 2nd round earn 45 points (100); and
The *players who lose in the 1st round earn 10 points (5).
*The points awarded to a 1st round loser vary according to how they were allocated a place in the 1st round. Further details about each of the different scenarios for points allocation to 1st round losers will be covered in the Australian Open 2014 Men’s Singles Draw: Qualifying post once it is completed.
Photo credit: Edwin Martinez1
A typical Grand Slam tennis match is no longer just about the stroke and bounce, it’s also about branding. The last decade has been dominated with clothing proudly displaying swooshes (Roger Federer, Rafael Nadal, Serena Williams) and three striped sleeves (Andy Murray, Jo-Wilfried Tsonga and Caroline Wozniacki) as well as the odd double diamond. It’s been fairly predictable until now. There’s a new goup of fashion and lifestyle brands jumping onto court and they’re putting big money behind the players.
It was a bit of a surprise when Novak Djokovic signed with Japanese fast-fashion brand Uniqlo – a brand known more for its puffy jackets than its sports apparel. But it’s been a complete boon for the Asian company as the tennis player has introduced Uniqlo to a new market through his continued excellent performance.
Six months later, other high street retailers jumped on the bandwagon with Swedish company H&M announcing it had signed up Czech player Tomas Berdych to wear its first tennis line. The success of the partnership has resulted in H&M dressing the Swedish Olympic, Paralympic and Winter Olympic teams.
Next up was New Balance who signed young Canadian Milos Raonic to wear their gear and then UnderArmour who have had an ever increasing deal with Sloane Stephens – both future stars of the Grand Slam circuit. By getting in early these companies will have received excellent bang for their buck – that is, of course, assuming these new players perform up to expectation.
Tennis sponsorship has become a high risk game – a bit like gambling on Jackgold.com. Unlike sponsoring big teams, tennis sponsorship means relying on just one person versus a few potential stars in one team. But the rewards too are high. Thanks to strict laws on branding, only the sponsor’s logo is in sight.
It’s likely we will be seeing many more fast-fashion, high street brands on the court, eroding the market share of Nike and Adidas. It’s all a matter of forecasting at the moment for both players and brands. The rewards could be extremely high.
© photo credit: HEAD Tennis